BUSINESS & ENTREPRENEURSHIP

Turning ideas into opportunities. 

A practical introduction to entrepreneurship that gives young people an opportunity to understand how businesses work and how an idea can be developed into something real. 

Who Is This For? 

Designed for youth ages 14–18 who are curious about entrepreneurship, business, money, leadership or creating something of their own. 

No business experience is required. 

What Will They Learn? 

Entrepreneurial Thinking 
Learn how entrepreneurs identify problems, recognize opportunities and create solutions. 

Developing an Idea 
Explore interests and ideas and learn how to turn them into a basic business concept. 

Understanding the Customer 
Learn who your customer is, what they need and why understanding people is fundamental to business. 

Branding & Marketing 
Explore business names, branding, messaging, social media and practical ways businesses attract customers. 

Sales & Communication 
Develop confidence presenting an idea, explaining value and communicating with potential customers. 

Money & Business Basics 
Introduction to pricing, revenue, expenses, profit and responsible money management. 

Building a Simple Business Plan 
Bring the pieces together into a practical plan outlining the idea, customer, offer, marketing and basic finances. 

Presenting Your Idea 
Develop presentation skills and learn how to confidently communicate a business concept. 

Expected Outcomes 

By the end of the program, participants should be able to: 

✓ Identify a problem or business opportunity 
✓ Develop and evaluate a business idea 
✓ Understand their target customer 
✓ Create a basic product or service offer 
✓ Understand introductory pricing, revenue and expenses 
✓ Develop a simple marketing approach 
✓ Create a basic business plan 
✓ Present their idea confidently